On Thursday, the French beauty giant L'Oreal Paris will launch an application , the front camera of the iPhone and iPad in a virtuall mirror that tells the customers to try handy on more than 300 cosmetics and immediately see one that fits best or change the entire image of your own face appearance, reports by the New York Times.
The new technology is now the beauty of the vessel in the hands of consumers by the new makeup genius. The first makeup app for your face, recording 64 points to 100 data for the face and facial expressions, then you can choose different "filters" or add some more styles in your makeup. This beauty app is created by the Makeup Tips artist Oréal Paris Billy B.
Users can virtually apply lips, eyes and cheeks Article image Metrics facial mapping technology in a way that was age Brad Pitt used in the Oscar-winning film, The Curious Case of Benjamin Button apply.
"The application is a manifestation of a race between the companies, consumers on all devices, a competition that has left far behind the cosmetics companies in the packaging , include,"the New York Times".
But it is also for the concept of an "interactive mirror" that has fascinated long something remarkable by the beauty industry and fashion world.
"The reason why we have started is that we changed the beauty consumer in terms of what they really want in a product and experience," said Guive Balooch, Ph.D, Director of World incubator. "We are moving more and more to the service, professionalization, adaptation".
L'Oréal is not the only game in the intelligent beauty. Apps such as Visage Lab, Perfect 365 and Facetune allow the photos with editing tools to edit professionally, while retail brands like Warby Parker, the online eyewear retailer have a try function that allows consumers to take a photo of yourself even upload to see what they look likein multiple images their their faces.
The idea to look into the situation, what is the dress or sunglasses or sandals that fits on you and really suits you.
"While we have mapping face of technology is provided in collaboration with L'Oréal to ensure that consumers ultimately see in the app- in terms of color, texture, opacity, brightness and overall impression- huge it was," said Ron Ryder, CEO of image Metrics.
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The application is the first major project of a high-tech start-up beauty, which opened a year ago and a half in a suburban office building in Clark New Jersey, about 30 minutes outside the city and New York. There, a team of physicians, physicists, computer scientists and others will work to help the company.
Although L'Oréal plans to launch the Makeup Genius app in New York and Cannes, France in a show this week, during the film festival in Cannes. But the Makeup Genius app will not available to consumer till June, and the first phase is also not available for Android devices.
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